Streetwear has grown far beyond casual clothing. Today, it represents music, skate culture, art, personal identity, and the freedom to experiment with fashion. TheSuperMade Inc., better known through the Supermade brand, operates within this evolving streetwear world, offering clothing that combines oversized silhouettes, graphic details, distressed finishes, denim, knitwear, and contemporary urban influences. The brand presents itself as a fashion destination for people who want clothing that feels expressive rather than conventional.
Supermade’s official story dates the brand’s beginning to September 2021 in Hong Kong. Founder Way had already spent more than a decade working in apparel sales across the United States and Europe before deciding to create an independent brand. According to Supermade, discussions involving designer Sam and Aby—who later became CEO—helped shape a concept influenced by hip-hop, skate, underground culture, Chicano culture, and the West Coast street scene.
From an Idea to a Streetwear Brand
Supermade openly describes its early development as challenging. During its first stage, the company sourced clothing through Guangzhou wholesale markets while gradually recruiting designers, testing manufacturing partners, and learning more about product development. The brand says its own original designs became increasingly prominent in 2022.
This evolution is important to the Supermade identity. Instead of presenting its history as an immediate success story, the company acknowledges its early limitations and emphasizes how it gradually worked toward better materials, manufacturing, quality control, trims, washes, and packaging.
By 2023, Supermade had entered its first retail space in Los Angeles. Although the location was not a long-term success, the company describes the experience as an important first step toward developing an offline presence.
Streetwear Designed Around Individual Expression
Supermade’s fashion direction is strongly connected to contemporary street culture. The brand’s 2021 Origins lookbook explains that it began with the idea of creating clothing capable of speaking beyond temporary trends, with experimentation and instinct playing an important role in its early identity.
This philosophy remains visible throughout its present-day catalog. Supermade offers T-shirts, hoodies, sweatshirts, shirts, outerwear, bottoms, shorts, denim, matching sets, loungewear, sweatpants, jerseys, knitwear, accessories, and footwear.
Rather than concentrating on traditional wardrobe basics alone, many pieces incorporate visual elements associated with modern streetwear. Distressing, embroidery, bold graphics, unusual washes, oversized proportions, baggy fits, camouflage, patchwork, and textured fabrics appear throughout the collection.
The result is a wardrobe that encourages customers to build outfits with personality.
Graphic T-Shirts and Statement Tops
Graphic tops are central to streetwear because they provide an immediate way to introduce visual character into an outfit. Supermade incorporates graphics into T-shirts, long-sleeve styles, hoodies, and sweatshirts.
Current products include pieces such as the Rib Cage Print Gradient T-Shirt, Skeleton Graphic Waffle Sweatshirt, Camo Letter Graphic Distressed Zip-Up Hoodie, and Distressed Multi-Label Graphic Sleeveless Zip Hoodie.
These designs demonstrate the brand’s willingness to experiment with different treatments rather than relying on simple logo placement.
They can also work naturally with relaxed denim, cargo-style bottoms, sweatpants, shorts, and sneakers, making them versatile starting points for layered streetwear outfits.
Baggy Denim and Relaxed Silhouettes
Loose-fitting clothing continues to play an important role in contemporary street fashion, and Supermade gives baggy and barrel silhouettes and jeans prominent positions within its best-selling categories.
Relaxed jeans offer an alternative to slim and traditional straight-leg designs. They can create a stronger silhouette while allowing room for styling with oversized T-shirts, hoodies, jackets, knitwear, or more fitted tops.
Supermade’s approach also draws inspiration from different periods of street fashion. Vintage-inspired treatments, distressed details, washes, and experimental construction help give individual pieces their own identity.
The overall aesthetic is especially relevant for shoppers interested in Y2K-inspired fashion, skatewear, hip-hop styling, and modern interpretations of vintage street clothing.
Hoodies, Sweatshirts, and Knitwear
Comfort remains one of the major reasons streetwear has become such an influential part of everyday fashion.
Supermade’s collection includes hoodies, sweatshirts, jerseys, and knitwear that combine casual construction with more noticeable design details. The Skeleton Graphic Waffle Sweatshirt, for example, is one of the products currently highlighted on the brand’s storefront.
Textured materials can give a sweatshirt greater visual depth, while embroidered, printed, washed, or distressed details can turn familiar casual clothing into a more distinctive fashion piece.
These items also make layering easier. A sweatshirt can be worn independently or combined with jackets, loose trousers, jeans, and accessories to create different looks across seasons.
Collections That Tell a Story
One particularly interesting aspect of Supermade is its use of lookbooks and themed projects.
The brand maintains lookbooks documenting different stages of its creative development, including Origins 2021, Finding a Voice 2022, On the Road 2023, Disconnected 2024, Redemption 2025, and The Next Chapter 2026.
These collections help communicate how the brand wants its clothing to be understood as part of a broader creative story.
For example, the 2025 Redemption lookbook connects with the brand’s Parole Project and explores ideas surrounding confinement, rebellion, second chances, and freedom.
This storytelling gives Supermade more room to experiment with concepts instead of treating each garment as an isolated product.
Continued Development in 2026
Supermade’s current story emphasizes product improvement as an ongoing process. The company says that in recent years it has concentrated on improving fabrics, trims, washes, packaging, manufacturing relationships, and quality control. It also states that it crossed $10 million in revenue in 2025, while acknowledging that rapid growth and high marketing expenses created financial challenges.
Its response, according to the company, has been to reduce the emphasis on aggressive marketing and put greater attention on the product itself.
That approach continues into 2026, with the brand describing ongoing work on fabrics and existing collections, including revisions to its Scorpion series.
Online Shopping and Customer Convenience
Supermade operates primarily as an online fashion destination with localized storefronts for different markets. Its US website currently advertises free shipping on qualifying orders of $109 or more and a 30-day return window, although shipping thresholds, promotions, and other terms can change over time.
The website organizes products into new arrivals, best sellers, graphics, waffle knit, jeans, tops, outerwear, bottoms, accessories, footwear, and other categories. This structure helps shoppers move between complete collections and specific garment types.
Supermade also uses its online community as part of its brand presentation, encouraging customers to share outfits and follow upcoming product drops.
Conclusion
TheSuperMade Inc. and its Supermade brand represent a contemporary approach to streetwear built around experimentation, cultural influences, relaxed silhouettes, and visual expression. Beginning in Hong Kong in 2021, the brand has developed from wholesale sourcing into a more design-focused fashion operation with its own collections and evolving creative identity.
From graphic T-shirts and distressed hoodies to baggy jeans, sweatpants, knitwear, outerwear, accessories, and footwear, Supermade offers plenty of options for people who prefer casual clothing with a stronger street-inspired personality.
